Zepp Health, renowned for its innovation in smart wearables and health technology, has joined forces with Wild.AI, a pioneering women’s wellness application, to introduce a groundbreaking integration on Amazfit smartwatches. Initially rolling out with the Amazfit Active series, this collaboration promises to extend its transformative benefits to other models within the Amazfit lineup in the near future.
Leveraging the capabilities of Wild.AI, the new integration will offer personalized readiness scores and tailored training plans that align with the unique hormonal needs of female users. “By utilizing the AI-driven insights provided by Wild.AI, women can now fine-tune their fitness routines to correspond with hormonal fluctuations, thereby optimizing exercise, diet, and recovery strategies directly from their wrist,” stated Tanita Sandhu, Global Head of Branding & Corporate Communications at Zepp Health Corporation, during an interview with ATN.
This new partnership aims to simplify the process for women to make informed decisions regarding their personal wellness, ultimately enhancing overall fitness results and well-being. The Wild.AI app delivers an array of comprehensive health recommendations, including menstrual cycle tracking and support for over 149 types of birth control, as well as guidance through perimenopause and menopause phases. Historically, the fusion of cycle tracking and fitness tracking has been an uncharted territory in the wellness landscape. Today, however, an increasing number of major wearable brands are offering such insightful data, drawing from body temperature, user inputs, and heart rate metrics.
“At Wild.AI, our mission is to empower women with advanced health technologies tailored to embrace the nuances of female physiology,” said Hélène Guillaume, Founder and CEO of Wild.AI. “Our app collects data from wearables and manual entries to compute a female readiness score, which then informs personalized training, nutrition, and recovery plans. This marks a pioneering effort as the Wild.AI experience becomes available outside the confines of our own app for the very first time.”
The Wild.AI mini app is designed to support women throughout various stages of their life—from menstruation to menopause—adapting training routines accordingly. Sandhu elaborated, “As women navigate through perimenopause, they encounter hormonal shifts that impact everything from energy levels to muscle recovery and sleep quality. Menopause, meanwhile, brings about substantial physiological changes, requiring recommendations that focus on sustaining muscle mass, bone density, cardiovascular health, and managing weight and mood fluctuations due to hormonal changes.”
The Amazfit Active smartwatch stands out with a remarkable battery life of up to two weeks and a vibrant 1.75” AMOLED display. Priced attractively at just $99.99, it appeals to consumers looking for high-quality wearables without breaking the bank.
Zepp Health and Wild.AI’s new initiative is set to make waves in the world of wearable technology, offering women more control over their health and fitness than ever before.