In time for the festive season, Dyson has unveiled an impressive lineup of four innovative products in India, including the Dyson Airwrap i.d. Multi-Styler and Dryer, the Dyson Supersonic Nural Hair Dryer, the Dyson WashG1 Wet Floor Cleaner, and the Dyson OnTrac Headphones. This new range will be introduced to the Indian market in phases, marking Dyson’s continued expansion in the country with two new demo stores opening in Pune and Lucknow, and a presence at over 400 brand touchpoints to enhance the festive shopping experience.
Among the new arrivals, the Dyson Airwrap i.d. Multi-Styler and Dryer stands out as the company’s first connected hairstyling device. Priced at an introductory INR 45,900 on Dyson’s official website and demo stores, it features Bluetooth technology that allows users to create perfect curls at the touch of a button. The sleek device comes in a Strawberry Bronze/Blush Pink color scheme, with six versatile attachments and a detangling comb, all neatly packaged in a signature Dyson case.
Accompanying the Airwrap i.d. is the advanced Dyson Supersonic Nural hair dryer, designed to nurture healthier hair and scalp. This intelligent tool features Scalp Protect mode, leveraging Nural sensors to manage heat and airflow, thereby preventing damage and enhancing hair lustre. It also boasts a transparent end cap and is available in two striking color combinations: Ceramic Patina with Topaz, and Vinca Blue with Topaz, retailing at INR 41,900.
Also making its debut is Dyson’s first dedicated wet floor cleaner, the Dyson WashG1. Capable of tackling both wet and dry messes in one go, the WashG1 features a robust 1-litre clean-water tank that can cover up to 3100 square feet. Utilizing an effective trio of hydration, absorption, and extraction methods, this cleaner represents a significant advancement in home cleaning technology and will be available in India starting October 2024.
On the audiophile front, Dyson introduces its first-ever high-fidelity headphones, the Dyson OnTrac. These premium headphones promise immersive audio quality, effective noise cancellation, an impressive 55-hour battery life, and come in over 2,000 color options. This bold foray into the audio market underscores Dyson’s commitment to blending cutting-edge technology with impeccable design.
To better serve its growing customer base in India, Dyson is ramping up its retail presence. The new demo stores in Pune and Lucknow are part of a broader strategy to provide a hands-on, immersive experience of Dyson’s high-performance technology. Moreover, Dyson products can now be found at over 400 brand touchpoints across India, including prominent third-party retailers such as Croma, Reliance Digital, Vijay Sales, Nykaa stores, Tira stores, and Shoppers Stop. This expansive reach ensures that customers can easily explore and purchase Dyson’s innovative product line wherever they reside.
With these strategic expansions and new product launches, Dyson aims to meet the soaring demand for its technology and offer an unparalleled festive shopping experience to its Indian consumers.