The “pet economy” is witnessing unprecedented growth, particularly in the U.S. market. Recent data from Google Trends reveals that searches for “Pet Supplies” have surged, maintaining a high-interest level of 54 to 100 over the past 90 days. This trend signifies a significant increase in American consumers’ willingness to invest in pet care products, indicating their growing commitment to enhancing their pets’ quality of life.
As Generation Z increasingly drives consumer trends, their demand for premium and technologically advanced pet products has skyrocketed. A top contender on TikTok is the MeoWant Self-Cleaning Cat Litter Box, a product that exemplifies innovation and user-friendly design.
MeoWant’s automatic litter box stands out in the market due to its user-centric features. Unlike some rival products, this litter box accommodates cats weighing between 3.3 to 22 pounds. Its 6.8-inch low-entry threshold is particularly beneficial for short-legged, portly, or senior cats, facilitating easy access. The product also boasts an open design with a spacious entrance and a substantial 75L capacity, providing a comfortable private space for cats.
Cleaning this litter box is hassle-free thanks to MeoWant’s innovative self-cleaning system. After the cat exits, the system promptly activates to separate waste into a sealed compartment, ensuring the litter box remains clean and hygienic. It works with clumping cat litter less than 15mm long, satisfying various needs.
The smart litter box also tackles odor issues innovatively, incorporating a deodorizing lid and fragrance gel to keep the area smelling fresh. Moreover, its ultra-quiet motor operates at a mere 8dB, making it almost silent—ideal for night-time operation without disturbing household peace.
Safety is a priority for MeoWant. The litter box is equipped with advanced anti-pinch features and nine precision sensors to guarantee safe usage every time. Additionally, the litter box can be controlled via a smart app, allowing pet owners to monitor their cat’s weight and activity levels remotely, further easing pet care.
In a live broadcast, TikTok influencer @fluffyfinds1 demonstrated the litter box’s functionality and shared budget tips. With 12 cats, the product has significantly reduced his need for additional litter boxes and odor removers, saving him nearly $1,000 annually. His shop features six products, with a total transaction value of $228,310, of which MeoWant’s sales contributed $201,440. This data underscores the product’s strong market appeal and the effectiveness of live streaming in showcasing product utility and performance, thereby boosting consumer confidence and sales.
Image Source: Kalodata
Founded in 2013 by a group of pet enthusiasts in the U.S., MeoWant aims to create high-quality pet products enhancing the lives of pets and their owners. Their product lineup centers on intelligent pet supplies, including accessories, consumables, and other related items. Their reach has expanded to markets in the U.K. and Canada, reflecting growing brand influence.
In a ranking of top influencers, middle-tier influencers played a crucial role in MeoWant’s sales. Notably, @nepa_bullies and @incrediblefindsco, with fewer than 4,000 followers each, managed to generate $200,000 in sales in a month, demonstrating the product’s strong endorsement and loyalty among consumers.
To drive sales, MeoWant leverages TikTok’s native traffic, selling simultaneously on Amazon, eBay, and through social media platforms like YouTube and Instagram. These platforms feature videos demonstrating the usage of the self-cleaning cat litter box, enhancing engagement and encouraging sales.
In the thriving pet economy, cross-border sellers must be adept at spotting market trends and preparing comprehensively for challenges. Staying updated with market dynamics, selecting suitable products, and employing precise advertising strategies are essential. Tailored ad content that highlights product uniqueness and increases exposure is crucial for maximizing returns in this burgeoning market.