In an exciting development for breastfeeding mothers, Lansinoh®, a global authority in breastfeeding support, has teamed up with Kindred Bravely, an award-winning maternity apparel brand, to introduce the co-branded Kindred Bravely for Lansinoh Nursing & Wearable Pumping Bra. This innovative bra is designed to offer the perfect blend of comfort, support, and convenience, ideal for both nursing and hands-free pumping. By leveraging the expertise of both companies, the new bra aims to elevate the breastfeeding journey for moms everywhere.
The Kindred Bravely for Lansinoh bra stands out with its unique four-way stretch fabric, meticulously designed to adapt seamlessly to wearable breast pumps. This special fabric holds pumps securely in place, ensuring an efficient and spill-free pumping experience. The fabric is crafted to expand accommodatingly and then recover fully, providing an optimal fit whether or not a pump is in use. This ensures moms experience consistent coverage and wire-free support, eliminating the bulky feel often associated with traditional pumping bras.
Carrie Welch, CEO of Kindred Bravely, expressed her enthusiasm about the collaboration: “This partnership highlights our commitment to producing comfortable, functional maternity and nursing bras for new and expectant mothers. As a company run by moms, we are thrilled to combine our breastfeeding experiences and nursing bra expertise with Lansinoh’s industry knowledge to create a product that will truly benefit moms on their breastfeeding journey.”
The bra boasts a range of features designed with moms in mind, including nursing clips for easy breastfeeding access, supportive wireless construction, and a seamless band that securely holds wearable pumps. It also offers full-coverage cups with removable padding, ultra-comfortable four-way stretch knit fabric, adjustable straps for customized support, and an extra hook-and-eye bra extender that adds up to two inches to the band.
Further enhancing the product’s appeal, Lansinoh and Kindred Bravely are offering a bundle that includes the new bra alongside Lansinoh’s DiscreetDuo™ Wearable Pump. This bundle, available for a cost-effective price, presents a comprehensive, hands-free feeding solution that’s accessible via insurance, including Medicaid. Julie Kelly, President of Lansinoh, shared her excitement: “We strive to offer innovative solutions that cater to the diverse and evolving needs of breastfeeding mothers. Our collaboration with Kindred Bravely showcases our dedication to empowering moms.”
Available for $34.99, the Kindred Bravely for Lansinoh Nursing & Wearable Pumping Bra can be purchased in-store at Target, online at Target.com, and on both the Lansinoh and Kindred Bravely websites. The bras cater to a wide range of sizes, from XS/S to XL/XXL, including Kindred Bravely’s signature Busty sizing for larger breasts.
Lansinoh has been a trusted name for 40 years, providing essential support to new mothers worldwide through products like their Lanolin Nipple Cream and a comprehensive range of solutions for pregnancy, birth, breastfeeding, and pumping. Meanwhile, Kindred Bravely, founded in 2015, has garnered acclaim for its comfortable, functional maternity and breastfeeding apparel, alongside fostering a supportive community for moms.
For more details on these pioneering companies and their latest offering, visit their respective websites and social media channels.